What we’ve achieved together:
Coles and its customers have supported Cancer Council's Daffodil Day since 1996, raising over $11 million to help beat cancer. A key beneficiary has been Cancer Council’s Helpline (13 11 20) – a free, confidential telephone support service available to all Australians affected by cancer including health professionals, friends and families.
In 2011 Coles Express joined the fight and together with Coles Supermarkets and its customers raised over $1.78m million through the sale of fresh daffodils and Daffodil Day merchandise, while Coles also sold Daffodil Day branded enviro bags.
Each year Coles team members get into the Daffodil Day spirit by dressing themselves and their stores in yellow, helping to further spread awareness and gain involvement from customers.
Contact our Corporate Partnerships team to build a comprehensive CSR strategy with Cancer Council.
