Sorbent - Cause-Related Marketing

What we’ve achieved together:

Over the past 5 years Sorbent has contributed over $750 000 to Cancer Council’s research, prevention and support services for the 1 in 2 Australians who will be diagnosed with cancer by the age of 85.

This has included the sale of specially marked, limited edition Sorbent Daffodil Day Toilet and Facial Tissue packs.

Sorbent also launched Sing for Daffodil Day in 2010 which has continued, where customers could upload themselves singing ‘Walking on Sunshine’ by Katrina and the Waves. This was supported by activation in shopping centres, at the AFL and through street roaming and was very successful in engaging customers.

www.sorbentdaffodilday.com.au

Sorbent Daffodil Day packs
        
Contact our Corporate Partnerships team to discuss how better to engage customers and drive sales.

This page was last updated on : Monday, 30 January 2012

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