Cause-Related marketing is an incredibly successful model of corporate partnership.
According to a 2008 study by Cavill & Co, a company’s association with a cause is increasingly influencing consumer’s purchasing decisions:
- 55% of men and 75% of women prefer to purchase a product of a company that supports a charity.
- 76% of consumers are in favour of supporting medical research such as cancer.
Through cause-related marketing, you can demonstrate your organisation’s commitment to reducing the impact of cancer in the Australian community.
Cause-Related marketing opportunities exist with our major community fundraising events, such as Daffodil Day or Pink Ribbon Day.
Cause-Related marketing for Pink Ribbon Day has extended to limited edition "pink" DVDs with titles such as The Devil Wears Prada and In Her Shoes.
For the past three years, Sorbent has supported Cancer Council’s Daffodil Day through the sale of specially marked, limited edition Sorbent Daffodil Day Toilet and Facial Tissue packs.
Find out how you can get involved.