Alcohol is an important cause of cancer.
The marketing and promotion of alcoholic beverages is a global industry, with complex marketing strategies via a mix of television, radio, print advertisement, point of sale marketing, sponsorship, interactive technologies such as mobile phones, Internet and email campaigns.
Research in Australia and overseas has provided growing evidence that alcohol marketing influences young people's decisions about drinking and their expectations related to alcohol use.
Cancer Council considers that a two stage approach should be adopted; first to limit the exposure of alcohol advertising to children; and secondly, to limit overall the exposure or alcohol advertising to the population.