In February 2008, Cancer Council launched an emotional new television commercial, featuring Clare Oliver, who died of melanoma in September 2007, aged just 26.
Ms Oliver’s message to young people in the new commercial is to shun a tan and ‘choose to be fair' and that no tan is worth dying for.
It is hoped that this new television commercial will help change any complacency about skin cancer, by showing the potentially fatal consequences of tanning, whether it be in the sun or in a solarium.