Coles

Industry

Fuel and convenience.

About Coles Express

Coles Express is one of Australia’s leading fuel and convenience retailers providing customers with quality Shell fuels and a diverse range of food and grocery items. Coles Express has more than 685 stores nationwide and employs more than 5,000 team members.

Coles Express is owned by Wesfarmers Ltd.

Partnership type

Integrated partnership in support of Daffodil Day:

• merchandise sales (box supporter)
• cause related marketing
• customer engagement and donations
• staff engagement and donations.

Partnership history

Coles Express has partnered with Cancer Council in support of Daffodil Day since 2011.

Objectives

Coles Express seek to:

• support the community in a highly relevant way and demonstrate social responsibility, to foster customer loyalty
• enable team members across the country to make a difference to a cause that they strongly support, enhancing recruitment and retention
• create an enhanced shopping experience through in-store promotions and engage customers in supporting a high profile cause by offering multiple opportunities (eg donations, buying merchandise)

What we have achieved together so far

• Coles Express and its customers have together raised over $3.6 million since 2011 Cancer Council's Daffodil Day, to help fight cancer.
• Money raised helps fund local Cancer Council support services across Australia and provides funding for Cancer Council's vital research, education and prevention programs.
• The partnership provides opportunities for Coles Express staff to participate in fundraising and the spirit of Daffodil Day, supporting a cause that is important to them, particularly those who have been directly affected by cancer.

How Coles Express supports Cancer Council

Coles Express and their customers raised $600,000 in 2016 for Daffodil Day by:

• selling Cancer Council's Daffodil Day merchandise at checkouts nationally
• taking customer donations at the checkout
• hosting staff fundraising activities, including morning teas, dress in yellow, auctions and raffles
• donating 2c per litre of Shell fuel sold at Coles Express on Daffodil Day
• promotional support.

Want to join the fight against cancer? Contact us through our online inquiry form or call (02) 8063 4100.

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