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SunSmart Communications and Media Advisor at Cancer Council VictoriaDublin born Cairin Conway is SunSmart Communications and Media Advisor at Cancer Council Victoria. She has a BA in Business and Economics and an MA in Public Relations. Cairin's specific area of interest is how to go ‘beyond the banner’, harnessing the power of digital in order to change attitudes towards tanning and behaviours specifically targeting young people and incidental tanning.