The provision of nutrition information at the point of sale can potentially assist consumers to identify healthier food choices.
Currently, food labels do not present nutrition information in a way that is easily understood or that encourages consumers to make healthy choices. Government intervention is required to ensure that an interpretive labelling system is applied across all food products that can be understood by all consumers.
Based on findings from previous research and in line with the recommendations of the National Preventative Health Taskforce, Cancer Council recommends that front-of-pack food labelling be introduced into the Australian grocery market. This labelling can support consumers to select healthier food products and encourage the production of healthier food products. To assist consumers in their interpretation of this labelling, one consistent labelling format which uses Traffic Light symbols and a coloured schema should be used.