No suntan. No fake tan. Four weeks
Alli SimpsonIt’s truly been empowering and invigorating to have this break from the fake tan and the suntan."
@allisimpson
Could you ditch the suntan, for good?
Summer. But without a suntan? Easy enough... or not? The End The Trend challenge involved tasking influencers to skip the suntan, the fake tan, and definitely the tan lines, for four weeks. Here they’ve been sharing their experiences of embracing their natural skin tone.
Some of Australia’s biggest influencers, such as Tayla Broad, Alli Simpson, Brooke Rogers, Jessie Norbury, Isabelle Petzl-Duncan and Abbey Pellow embarked on a journey into the unknown as they waved a much-needed farewell to suntanning. Could they do it? Watch the videos in the feed below or read on and see how it’s been going...
Tayla BroadFinding self-confidence and not having a tan isn’t always easy but knowing you are doing it for all right reasons and the greater good makes it that much easier."
@tayla.broad
Jessie NorburyThe last couple of weeks has really got me thinking about beauty standards and how having a tan (suntan or fake tan) is so glamourised, so it’s been refreshing to take any pressure off looking a certain way, especially around this busy time of year with work and events."
@jessienorbz
What is the End The Trend Challenge?
In Australia, many of us have been conditioned to believe that a suntan makes us look and feel better. But the truth is, suntanning contributes to 2 in 3 Australians developing skin cancer in their lifetime. Dangerous hashtags, like #tanlines and #sunburntanlines which have been trending on social media highlight the extent that suntanning is glamourised in our culture, despite it being a visible sign of our skin in trauma.
Alli SimpsonI don't want to see anymore tiktoks glorifying tan lines"
@allisimpson
Plus... Fake tanning can contribute to this culture too.
Our research shows that people who use fake tan aren’t any better at protecting their skin and can even, falsely believe, it offers some protection from the sun.
Join the Challenge
Tayla BroadGrowing up I thought I was invincible to sun damage. But like many others I have watched the effect that skin cancer has had on those closest to me."
@tayla.broad
Australia, it's time to challenge these deeply held attitudes to suntanning. We encourage everyone to give up the suntan— be it real or fake—and embrace our natural skin tone. It’s time to have a much-needed conversation, rethink the suntan and embrace the beauty of our natural skin tone. You can always get involved (all year round!) Tag us by using the hashtag #endthetrendaus.
Here’s what some of our influencers found, during their experience:
Jessie NorburyIt's been so liberating to embrace my natural skin."
@jessienorbz
Isabelle Petzl-DuncanThe main thing I learnt that stands out quite a lot is that I never really took notice of how much time I unintentionally spent in the sun."
@IsabellePetzl
Tayla BroadI hope by doing this challenge I have raised awareness and made you realise it is not cool to have a tan."
@tayla.broad
Brooke RogersNot once did I think 'this would be better if I was tanned' and it’s so empowering to do things in your own skin."
@brookerogers__
So, why not give it a go. Could you ditch the suntan for good?
Tayla BroadLook after your skin, look after your body and you will thank yourself in the long run."
@tayla.broad