No suntan. No fake tan. Four weeks
Could you ditch the suntan, for good?
Imagine summer, but without a suntan. Easy enough... or not? The End The Trend challenge tasks influencers to skip the suntan, the fake tan and the tan lines, for four weeks. They will be sharing their experience of embracing their natural skin tone on this page, over the summer months.
Last year saw some of Australia’s biggest influencers taking part. This year more influencers will enter their natural skin tone era by waving farewell to suntanning.
What is the End The Trend Challenge?
In Australia, many of us have been conditioned to believe that a suntan makes us look and feel better. But the truth is, suntanning contributes to 2 in 3 Australians developing skin cancer in their lifetime. Dangerous hashtags, like #TanLines and #SunburntTanLines have been trending on social media. They highlight the extent that suntanning is glamourised in our culture—despite it being a visible sign of our skin in trauma.
Fake tanning can contribute to this culture too.
Our research shows that people who use fake tan aren’t any better at protecting their skin and some falsely believe it also offers some protection from the sun.
Join the Challenge
Australia, it's time to challenge these deeply held attitudes to suntanning. We encourage everyone to give up the suntan - be it real or fake - and embrace your natural skin tone.
It’s time to have a much-needed conversation, rethink the suntan and embrace the beauty of our natural skin tone. You can always get involved (all year round!). Tag us using the hashtag #endthetrendaus.