National Skin Cancer Prevention Campaign Hub
When we cover things up, they last longer – same goes for you
Two in three Australians will be diagnosed with skin cancer in their lifetime, and almost twice as many men as women will die from melanoma this year alone.
Australia has the highest rate of skin cancer in the world. Fortunately, most skin cancers can be prevented by covering up and being SunSmart.
The Australian Government and Cancer Council are excited to launch a new National Skin Cancer Prevention Campaign.
With melanoma incidence and deaths being higher in men than women, this summer’s campaign encourages men be SunSmart and save their skin.
When we cover things up, they last longer – same goes for you.
What we know about skin cancer
- 2 in 3 Australians will be diagnosed with skin cancer in their lifetime and nearly twice as many men as women die from melanoma each year in Australia
- It's never too late to use all five forms of sun protection to reduce your risk of skin cancer.
- When we cover things, they last longer – same goes for you. Be SunSmart, save your skin.
How to prevent skin cancer
Whenever the UV reaches 3 or above, follow the five simple steps of sun protection: Slip on sun-protective clothing, Slop on broad-spectrum, water-resistant SPF 30 (or higher) sunscreen, Slap on a broad brimmed hat, Seek shade and Slide on sunglasses.
Download the poster here.
Campaign Television Ad
If you would like to download our campaign video, please contact us at [email protected].