National Skin Cancer Prevention Campaign Hub
When we cover things up, they last longer – same goes for you
Campaign Summary
Two in three Australians will be diagnosed with skin cancer in their lifetime, and almost twice as many men as women will die from melanoma this year alone.
Australia has the highest rate of skin cancer in the world. Fortunately, most skin cancers can be prevented by covering up and being SunSmart.
The Australian Government and Cancer Council are excited to launch a new National Skin Cancer Prevention Campaign.
With melanoma incidence and deaths being higher in men than women, this summer’s campaign encourages men be SunSmart and save their skin.
When we cover things up, they last longer – same goes for you.
Key messages
What we know about skin cancer
- 2 in 3 Australians will be diagnosed with skin cancer in their lifetime and nearly twice as many men as women die from melanoma each year in Australia
- It's never too late to use all five forms of sun protection to reduce your risk of skin cancer.
- When we cover things, they last longer – same goes for you. Be SunSmart, save your skin.
How to prevent skin cancer
Whenever the UV reaches 3 or above, follow the five simple steps of sun protection: Slip on sun-protective clothing, Slop on broad-spectrum, water-resistant SPF 30 (or higher) sunscreen, Slap on a broad brimmed hat, Seek shade and Slide on sunglasses.
Want to share the campaign?
Social Media Content
Download the full social media schedule, including assets and copy, here.
Here’s what the posts look like:
John remembers being a regular beachgoer when he was young.
“I was a typical kid. We would spend 6-8 weeks at the beach, all day, every day in summer in our bathers. Mum put baby oil on us. We didn’t know any better,” he says.
“I’ve had skin cancers removed every year since I turned 50”, he says – he is currently 65.
Two in three Australians will be diagnosed with skin cancer in their lifetime.
“My life, and that of my two brothers and sister, would have been much better had we covered our skin up.”
It’s never too late to reduce your risk of skin cancer. Start by making the five forms of sun protection part of your everyday routine.
Slip, Slop, Slap, Seek and Slide, whenever the UV is 3 or above. 🙆♂️🧴👒⛱😎
#SaveYourSkin
Read more about John’s skin cancer experience here 👉 bit.ly/3VkdhUI
Over-exposure to UV radiation causes 95% of melanomas. It's never too late to reduce your risk of skin cancer!
Slopping on sunscreen or slapping on a hat is a great start when it comes to covering yourself up, but the job’s not done there.
Whenever the UV level is 3 or above, use all five forms of sun protection:
Slip on sun-protective clothing 🙆♂️
Slop on broad spectrum, water resistant SPF30 (or higher) sunscreen 🧴
Slap on a hat 👒
Seek shade ⛱
Slide on sunglasses 😎
#SaveYourSkin
What do all these things have in common?
They’re all better protected when covered up.
The same goes for you. Even if it’s a cloudy day or overcast, remember to Slip, Slop, Slap, Seek and Slide whenever the UV is 3 or above. 🙆♂️🧴👒⛱😎
#SaveYourSkin
Campaign Poster
Download the poster here.
Campaign Television Ad
If you would like to download our campaign video, please contact us at media@cancer.org.au.