The Slip Slop Slap slogan has become institutionalised as the core message of Cancer Council’s SunSmart program. The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour over the past two decades. In 2007, the slogan was updated to Slip Slop Slap Seek Slide to reflect the importance of seeking shade and sliding on wrap around sunglasses to prevent sun damage.

Slip, Slop, Slap, Seek and Slide - Sid the Seagull Video


 

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Cancer Council Australia
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Slip Slop Slap Seek Slide



One of the most successful health campaigns in Australia’s history was launched by Cancer Council Australia in 1980. Sid the seagull, wearing board shorts, t-shirt and a hat, tap-danced his way across our TV screens singing a catchy jingle to remind us of three easy ways of protecting against skin cancer.

Slip, Slop, Slap! It sounds like a breeze when you say it like that Slip, Slop, Slap! In the sun we always say "Slip Slop Slap!" Slip, Slop, Slap! Slip on a shirt, slop on sunscreen and slap on a hat, Slip, Slop, Slap! You can stop skin cancer - say: "Slip, Slop, Slap!

Slip! Slop! Slap! - The Original Sid the Seagull Video


The Slip Slop Slap slogan has become institutionalised as the core message of Cancer Council’s SunSmart program. The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour over the past two decades. In 2007, the slogan was updated to Slip Slop Slap Seek Slide to reflect the importance of seeking shade and sliding on wrap around sunglasses to prevent sun damage.

Slip, Slop, Slap, Seek and Slide - Sid the Seagull Video


 


This page was last updated on: Thursday, March 21, 2013