One of the most successful health campaigns in Australia’s history was launched by Cancer Council Australia in 1981. Sid the seagull, wearing board shorts, t-shirt and a hat, tap-danced his way across our TV screens singing a catchy jingle to remind us of three easy ways of protecting against skin cancer.
Slip, Slop, Slap!
It sounds like a breeze when you say it like that
Slip, Slop, Slap!
In the sun we always say "Slip Slop Slap!"
Slip, Slop, Slap!
Slip on a shirt, slop on sunscreen and slap on a hat,
Slip, Slop, Slap!
You can stop skin cancer - say: "Slip, Slop, Slap!"
The Slip Slop Slap slogan has become institutionalised as the core message of The Cancer Council’s SunSmart program. The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour over the past two decades.