Influencer Marketing Manager

About us

Located in the heart of the Sydney CBD, Cancer Council Australia works with its member states to undertake and fund cancer research, prevent and control cancer and provide information to support people affected by cancer.

Our mission is to lead a cohesive approach to reduce the impact of cancer. At Cancer Council Australia, we have an enviable reputation for our commitment to Cancer research, and our values Compassion, Collaboration, Trust, Innovation and Excellence guide everything we do.

If you are looking for a role with purpose, where you can make a meaningful difference then Cancer Council Australia is just the place! We value diversity and offer a wide range of benefits including;

• Great salary packaging benefits
• Flexible work arrangements and being part of a collaborative and inclusive team
• 20% discount at CCA retail outlets

Our Culture

At Cancer Council Australia, we embrace diversity, celebrate differences and inspire each person to be their authentic self at work. As we strive to represent the communities we serve, we welcome and actively encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with a disability, the LGBTQI community, people with neurological differences, mature age workers, as well as parents and carers returning to the workforce.

About the role

The Influencer Marketing Manager sits within the National Communications team in the Cancer Control Campaigns and Communications division and is responsible for leading influencer marketing activity across large-scale, integrated marketing campaigns within the cancer control space. The role integrates influencer marketing and communications expertise to deliver high-impact social marketing campaigns aimed at reducing the incidence and mortality of cancer. The Influencer Marketing Manager delivers all influencer marketing activity within national campaign delivery, collaborating with a multidisciplinary team across creative, paid media, earned and owned channels.

Essentials:

• Minimum of 5 years’ relevant experience.
• Passion for influencer marketing, with a strategic mind and creative flair.
• Demonstrated experience delivering successful large-scale influencer marketing campaigns.
• Demonstrated experience managing a high volume and variety of influencers across a campaign period.
• Demonstrated experience identifying risks and developing and executing risk mitigation plans.
• Experience contracting influencers, including negotiating usage and boosting rights.
• Proven ability to manage and nurture relationships with influencers and agency partners to deliver high-impact, influencer content and campaigns.
• Experience vetting and managing talent, ensuring alignment with campaign objectives and organisational values.
• Excellent time and project management skills. Highly developed organisational, communication and interpersonal skills.
• High computer literacy, including experience with word processing, spreadsheet, databased and presentation programs.

Desirable:

• Tertiary qualifications in communications or related field.
• Experience in delivering influencer activity for behaviour change or social marketing campaigns.
• Experience in delivering influencer campaigns targeting 18 – 30-year-old audience groups.
• Understanding of and commitment to the not-for-profit sector.