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Campaign Hub

Resources for the National Bowel Cancer Screening Program Campaign

Campaign Hub

Campaign Summary

In partnership with the Australian Government Department of Health, we’re encouraging Australians aged 50 to 74 to Get2it and participate in the National Bowel Cancer Screening Program (NBCSP).  

Bowel cancer is Australia’s second biggest cancer killer. However, we know that 90% of bowel cancers can be successfully treated if caught early.  

Cancer Council research tells us that the majority of people who don’t  participate in bowel screening understand the importance of screening and want to do it. They’re just busy, forget or simply don’t get around to it! 

Our campaign is designed to remind these people to Get2it and do the test, whilst normalising bowel screening for those who refuse or who may not understand the program.  

Key messages

Key Facts & Figures 

  • Bowel cancer is Australia’s second biggest cancer killer. Tragically, bowel cancer claims the lives of around 100 Australians every week.   
  • Every year around 15,000 new cases of bowel cancer are diagnosed in Australia. However, we know that 90% of bowel cancer cases could be successfully treated if caught early.  
  • The bowel screening test detects blood in poo, which can be a sign of pre-cancerous lesions and cancers in the early stages and often these don’t have any symptoms. That’s why it’s important for Australians to participate in bowel screening, even if they feel healthy.  
  • Currently only 43.5% of Australians are taking the bowel screening test as part of the National Bowel Cancer Screening Program and for men, it is even lower at 41.3%. 
  • We know that if participation reaches and is sustained at 60%, we could save 84,000 lives by 2040.  
  • That’s why we’re launching a national campaign in partnership with the Australian Government, calling for Australians to Get2it and do the bowel screening test. 
  • If you’re 50-74, do the test that is sent to you every 2 years in the mail. 

Calls to action 

Our campaign features a primary call to action:   

  • Don’t put off the chance to save your life. Get2it today.  

You can also use these secondary calls to action: 

  • Take the test kit to the bathroom as soon as it arrives, placing it somewhere visible. 
  • Set a reminder to do the test   
  • Order a replacement home test kit online  
  • Visit bowelcancer.org.au for more information 


Downloadable Assets

Social Media Content

Social Media Post #1 - Download this asset here

Did you know that if found early, 90% of bowel cancers can be successfully treated? 

If you’re between the age of 50 and 74, you will be sent a free bowel screening test kit every two years.  

Your bowel screening test is a free and easy way to detect the early signs of bowel cancer – don’t put off the chance to save your life.     

☎📩 Need help remembering to do your test? Sign up to receive reminders here 👉 bowelcancer.org.au/reminder 

Or better yet, Get2It next time you go to the bathroom. 


Television Ad 

The bowel screening test: Your next visit to the bathroom could save your life | 15 second version
The bowel screening test: Don’t put off the chance to save your life. Get2it | 30 second version

If you require to download our campaign video, please contact us at media@cancer.org.au


Email Signature


Bowel Screening Website


Research Insights 

Download more assets here


Health Professionals

Social Media Content 

Social Media content can be downloaded here.

Newsletter Content

Coming soon.

Bowel Screening Website 

Our health professionals page can be found here.

GP Mailout


Culturally and linguistically diverse audiences

Cancer Council has developed resources with information about bowel cancer screening in several community languages.  

Arabic 

Traditional Chinese 

Chinese 

Greek 

Italian