Obesity: Policy priorities
Prevention Policy
1. Implement actions under the National Obesity Strategy and National Preventive Health Strategy that are effective, health promoting and cost saving
To ensure the success of the National Obesity Strategy, an implementation plan must be developed and actioned. The implementation plan funded at evidence-informed levels must clearly articulate priority actions for all governments, as well as agreed targets, timeframes and reporting processes to enable coordinated action and collective accountability.
2. Create environments that support healthy eating
Develop and implement a National Nutrition Policy Framework to identify, prioritise, drive and monitor healthy eating in Australia
Cancer Council supports the recommendation of the National Preventive Health Strategy that action on food and nutrition should be guided by a specific national policy document. Cancer Council recommends a National Nutrition Policy which consists of a comprehensive, multi-strategic approach including a focus on improving the sustainable supply of healthy foods; promoting healthy foods; and decreasing the production, supply and promotion of unhealthy food.1-3
Mandate the Health Star Rating System to support healthy food options
To assist people in making better informed choices and to improve the availability of healthier food options, Cancer Council recommends the Health Star Rating (HSR) system:
- be mandatory,
- regularly reviewed to allow for improvement to align with emerging evidence and changes to the food market,
- incorporates transparent processes,
- is underpinned by robust governance structures which are free from commercial conflict of interest and align with best practice dietary advice.
Following the implementation of a mandatory system, we recommend that changes be made to ensure it is strengthened and enhanced for ongoing efficacy and usability.
Implement government regulation to protect children from the marketing of unhealthy foods and drinks
There is strong evidence that food and beverage marketing influences the types and amounts of food and beverages children demand, desire and consume.4-6 In Australia, voluntary industry codes aimed at restricting the marketing of unhealthy food and beverages to children have proven ineffective.6, 7 To reduce children’s exposure to unhealthy food advertising, Cancer Council recommends developing regulation for a comprehensive food marketing policy framework.
Cancer Council supports the four action areas in the Brands Off our Kids! Report8, including all online environments and TV, radio and similar media are free from unhealthy food marketing at all times when children are viewing or listening, preventing processed food companies from targeting children, and ensuring public spaces and events are free from unhealthy food marketing. Studies have shown strong support by Australians for restricting unhealthy food advertising to children on television (79% support) and on digital media (76% support).9, 10
Cancer Council also supports the implementation of independent and consistent nutrition criteria to determine which foods and drinks are classified as unhealthy and are therefore unsuitable to be promoted to children. Cancer Council recognises the Council of Australian Government Health Council National interim guidelines to reduce children’s exposure to unhealthy food and drink marketing (the COAG Guide)11 as an agreed tool for assessing the healthiness of food and drink products for marketing to children. We acknowledge that further work could be done to enhance the COAG Guide and develop nutrition criteria that could be used across a range of nutrition policy areas.
Introduce a health levy on sugar-sweetened beverages
Price is a key driver of consumer decision making when purchasing foods and drinks and therefore adjusting food taxation has the potential to affect population diets.
The introduction of health levies on energy dense and nutrient poor food products, such as sugar-sweetened beverages (SSB), to reduce consumption has been identified as an area where Australia is significantly lagging behind other countries and is a priority area for action. Cancer Council recommends that the Federal Government implement a sugar-sweetened beverage health levy to affect a price increase of at least 20%, aimed at encouraging reformulation, changing purchasing habits, achieving healthier diets and raising revenue for initiatives aimed at promoting healthy behaviours such as school sport and breakfast clubs.12
To date, 115 countries have introduced some form of levy on sugar-sweetened beverages, including the UK, South Africa, and Mexico.13 Evaluations from these countries indicate that levies have demonstrated success in driving reductions in SSB consumption, as well as industry reformulation of SSBs to reduce sugar content.14, 15
There is also high community support for sugar-sweetened beverage policy initiatives, and community appetite for government action on consumption of sugar-sweetened beverages.10 In particular, sugar-sweetened beverage levies are likely to be highly cost-effective, and are supported by members of the public. 16
3. Support Australians through social marketing campaigns encouraging healthy eating behaviours
Public awareness of the link between excess body weight, poor diet and physical inactivity and cancer is low.17 Social marketing campaigns to raise community awareness and educate the community have been shown to be essential to support behaviour change while also instigating public demand for environmental changes that are necessary for influencing broader systems.18 There is an urgent need for the Federal Government to implement a sustained, evidence-based, and adequately funded social marketing campaign that encourages the population to adopt healthier eating behaviours. Particular attention should be paid to ensuring that campaigns do not increase weight stigma.
There is also an opportunity for a social marketing campaign to reduce weight stigma and promote a positive relationship with food, movement and our bodies. This would likely have benefits for people at all body weights and minimise risk of eating disorders. In order to avoid weight stigma, other approaches shift the focus from a weight centric to a health centric paradigm encouraging body acceptance and supporting intuitive eating and active embodiment. Research suggests this may have longer-term benefits on eating behaviours.19, 20
While education campaigns are an important component of a comprehensive approach to obesity prevention, they cannot stand alone. It’s important that social marketing campaigns are introduced alongside environmental level approaches such as placing restrictions on the advertising of unhealthy food and beverages and the development of infrastructure and policies conducive to promoting healthy eating behaviours.
4. Promote equitable access to quality, evidence-based treatment and holistic weight management services for people with obesity
Prioritise flexible and accessible referral pathways and models of care ensuring holistic and person-centred care
As more people are diagnosed with overweight and obesity in Australia there is a need to consider innovative strategies to help an already stretched healthcare system deliver quality and holistic care for all.21 To support GPs in providing appropriate care and referral to multidisciplinary clinics where indicated, there needs to be clear and flexible referral pathways to multi-disciplinary, specialist weight assessment and management clinics. Technology is an important lever in delivering equitable care. Improved and ongoing access to telehealth options using hub and spoke models of care will enhance care for those residing further away from treatment centres or those physically unable to travel to clinics due to their weight.
Ensure healthcare professionals can deliver best practice by having access to evidence-based and current appropriate and relevant guidelines
Clinical practice guidelines support healthcare professionals to deliver evidence-based, quality care. The review and update of the Clinical Practice Guidelines for the Management of Overweight and Obesity in Adults is currently underway. Cancer Council recommends funding the implementation and promotion of the revised Clinical Practice Guidelines to ensure healthcare professionals can be informed by the guidelines to deliver evidence-based best-practice care. It is also important that the Guidelines support healthcare professionals to use non-stigmatising language and challenge biases held in the community and their patients.
Cancer Council also recommends that ongoing efforts are funded to update the guidelines based on rigorous and emerging scientific evidence to ensure the guidelines are appropriately maintained. By creating and promoting living guidelines, healthcare providers can be assured that they are delivering best-practice and up-to-date care for people with overweight and obesity.22, 23 The rapidly evolving evidence base associated with the treatment and management of overweight and obesity requires monitoring of emerging interventions, technologies and treatments,24 and regular updates to the guidelines.
Ongoing funding for living guidelines will allow Australians with overweight and obesity to have access to the most recent and relevant evidence-based care.
Improve equitable access to surgery and TGA-approved medicines for the treatment and management of obesity to ensure cost is not a barrier to treatment
Some people who have obesity will benefit from medication and surgery in conjunction with lifestyle interventions. Currently, access to these clinical interventions is restricted and very inequitable, with significant waiting lists and high costs common barriers to access. Public hospitals have limited capacity to deliver bariatric surgery, with 95-97% of bariatric surgeries undertaken in Australia in the private sector with patients indicated for the surgery incurring large out-of-pocket costs.25 Similarly, despite there being a number of TGA-approved medicines with proven effectiveness in treating obesity on the market in Australia, none are available on the PBS for the treatment of obesity. The availability of these medications can fluctuate, and therefore these treatments are more commonly accessed by those with greater financial and social resources; this is not fair or equitable. Access to medication and surgery should be triaged, with those requiring the service the most receiving access first. Access can then be increased over time while the cost-benefit can be established systematically at each stage.
Before and after care for bariatric surgery and support while on pharmacotherapy is also poor, with obesity care seen as being a luxury. To achieve long term outcomes from these treatments, patients should be holistically supported by a team of health professionals, providing ongoing support to further encourage healthy habits, including access to nutrition care, exercise programs and mental health services.
Existing services such as the Get Healthy Coaching and Information Service offered by the NSW Government or the Better Health Coaching Service delivered in SA and WA could be enhanced to provide care for people who have or are undergoing treatment for obesity. This could include:
- Delivering evidence based one on one care
- Providing psychological assessment where indicated and with appropriate referral
- Focussing on behaviours and co-morbidities/health outcomes, rather than weight, to address issues of weight stigma
- Providing clear referral pathways for GPs/other clinicians to ensure consistent referrals but also feedback to the referring doctor about patient progress.
For more information see the evidence informing policy section.
Prioritise the availability of evidence-based holistic multi-disciplinary care for people with obesity
Effective weight management strategies require a person-centred, holistic and multi-disciplinary approach, necessitating strong collaboration and partnerships between primary, secondary and tertiary healthcare. It is therefore important that health services and systems create services that are multi-disciplinary, can holistically treat people with obesity to address their overall health, and not just weight, and offer appropriate evidence-based interventions people with overweight and obesity. Further, the multi-disciplinary care team should consider how they may be best suited to provide support and treatment options to help increase access to appropriate interventions for people with overweight and obesity.26
Interventions targeting modifiable risk factors such as dietary and sedentary behaviour have been demonstrated to improve overall health and wellbeing regardless of weight loss, 27-29 so it is important that individuals with overweight and obesity are supported and encouraged to engage in healthy eating and physical activity. The provision of psychological support services should also be included as part of the patient’s routine care.
5. Eliminate weight stigma
Promote the use of inclusive language to help reduce weight bias and stigma
Weight bias and stigma are pervasive in Australian society, with derogatory language the most common form. People with overweight and obesity may experience stigma in their interpersonal interactions with family, friends and colleagues, with healthcare professionals, and in the broader social norms.30 This may then be internalised and impact the willingness and ability to access appropriate care.31, 32 There is a need for inclusive weight-based language to be promoted across Australia to ensure that weight stigma is reduced. This may include adoption of appropriate language guides by media outlets, public health campaigns, inclusive policy development, and education resources and opportunities.
In 2019, the National Association of People Living with HIV developed a Stigma and Resilience Framework 33 to address HIV stigma and strengthen resilience capacity among people living with HIV. The Federal Government could build on this existing work through the development of a similar national framework that addresses weight stigma. The Framework must support the development of policies, legislation, programs, interventions, services and practices within the weight management sector at all levels of government to ensure all people with overweight and obesity benefit equally from advances in prevention, treatment, care and support.
Prioritising lived experience perspectives to effectively reduce the impact of weight stigma
By integrating the perspectives of people with a lived experience of overweight and obesity in the public discourse, there is an opportunity to reduce the impact of weight stigma. Promoting lived experience stories will also have the effect of reducing internalised stigma as people can relate to the stories, and this may increase their help seeking behaviours, will inform best practice approaches in the care setting and will help to shape and refine existing and future health care services.
References
- Public Health Association Australia. National Nutrition Strategy Background Paper. Deakin, ACT: PHAA.
- Dietitians Australia. National Nutrition Strategy Position Paper. Deakin, ACT: Dietitians Association of Australia; 2021.
- Dietitians Australia. National Nutrition Strategy Evidence Brief. Deakin, ACT: Dietitians Association of Australia; 2021.
- Mc Carthy CM, de Vries R, Mackenbach JD. The influence of unhealthy food and beverage marketing through social media and advergaming on diet-related outcomes in children-A systematic review. Obes Rev. 2022;23(6):e13441.
- Norman J, Kelly B, McMahon A-T, Boyland E, Baur LA, Chapman K, et al. Sustained impact of energy-dense TV and online food advertising on children’s dietary intake: a within-subject, randomised, crossover, counter-balanced trial. International Journal of Behavioral Nutrition and Physical Activity. 2018;15(1).
- Carroll JE, Emond JA, Griffin LL, Bertone-Johnson ER, VanKim NA, Sturgeon SR. Children's Perception of Food Marketing Across Digital Media Platforms. AJPM Focus. 2024;3(3):100205.
- Watson WL, Lau V, Wellard L, Hughes C, Chapman K. Advertising to children initiatives have not reduced unhealthy food advertising on Australian television. Journal of Public Health. 2017;39(4):787–92.
- Hickey K, Schmidtke A, Martin J. Brands off our kids! Four actions for a childhood free from unhealthy food marketing. 2024.
- Sainsbury E, Hendy C, Magnusson R, Colagiuri S. Public support for government regulatory interventions for overweight and obesity in Australia. BMC Public Health. 2018;18(1).
- Miller CL, Dono J, Wakefield MA, Pettigrew S, Coveney J, Roder D, et al. Are Australians ready for warning labels, marketing bans and sugary drink taxes? Two cross-sectional surveys measuring support for policy responses to sugar-sweetened beverages. BMJ Open. 2019;9(6):e027962.
- Australian Government Department of Health and Aged Care. National interim guide to reduce children’s exposure to unhealthy food and drink promotion – 2018. Australian Government Department of Health and Aged Care,; 2018.
- World Health Organisation. Guideline - Sugars intake for adults and children. Geneva: WHO; 2015.
- World Health Organisation - The Global database on the Implementation of Food and Nutrition Action (GIFNA). Sugar-sweetened beverages (SSB) taxation: GIFNA; 2024 [Available from: https://gifna.who.int/summary/SSBtax.
- Obesity Evidence Hub. Countries that have taxes on sugar-sweetened beverages (SSBs) 2023 [Available from: https://www.obesityevidencehub.org.au/collections/prevention/countries-that-have-implemented-taxes-on-sugar-sweetened-beverages-ssbs.
- Gracner T, Marquez-Padilla F, Hernandez-Cortes D. Changes in Weight-Related Outcomes Among Adolescents Following Consumer Price Increases of Taxed Sugar-Sweetened Beverages. JAMA Pediatr. 2022;176(2):150–8.
- Lobstein T, Neveux M, Landon J. Costs, equity and acceptability of three policies to prevent obesity: A narrative review to support policy development. Obesity science & practice. 2020;6(5):562–83.
- Kippen R, James E, Ward B, Buykx P, Shamsullah A, Watson W, et al. Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention. BMC Cancer. 2017;17(1).
- Ghahramani A, de Courten M, Prokofieva M. “The potential of social media in health promotion beyond creating awareness: an integrative review”. BMC Public Health. 2022;22(1):2402.
- Gagnon-Girouard M-P, Bégin C, Provencher V, Tremblay A, Mongeau L, Boivin S, et al. Psychological Impact of a “Health-at-Every-Size” Intervention on Weight-Preoccupied Overweight/Obese Women. Journal of Obesity. 2010;2010(1):928097.
- Leblanc V, Provencher V, Bégin C, Corneau L, Tremblay A, Lemieux S. Impact of a Health-At-Every-Size intervention on changes in dietary intakes and eating patterns in premenopausal overweight women: Results of a randomized trial. Clinical Nutrition. 2012;31(4):481–8.
- Armstrong A, Jungbluth Rodriguez K, Sabag A, Mavros Y, Parker HM, Keating SE, et al. Effect of aerobic exercise on waist circumference in adults with overweight or obesity: A systematic review and meta-analysis. Obesity reviews : an official journal of the International Association for the Study of Obesity. 2022;23(8):e13446.
- Ray D, Sniehotta F, McColl E, Ells L. Barriers and facilitators to implementing practices for prevention of childhood obesity in primary care: A mixed methods systematic review. Obesity Reviews. 2022;23(4):e13417.
- Arora A, Poudel P, Manohar N, Bhole S, Baur LA. The role of oral health care professionals in preventing and managing obesity: A systematic review of current practices and perceived barriers. Obesity research & clinical practice. 2019;13(3):217–25.
- Gooey M, Bacus CA, Ramachandran D, Piya MK, Baur LA. Health service approaches to providing care for people who seek treatment for obesity: identifying challenges and ways forward. Public Health Res Pract. 2022;32(3).
- Australian Institute of Health and Welfare. Weight loss surgery in Australia 2014–15: Australian hospital statistics. Canberra: Australian Institute of Health and Welfare,; 2017.
- Markovic TP, Proietto J, Dixon JB, Rigas G, Deed G, Hamdorf JM, et al. The Australian Obesity Management Algorithm: A simple tool to guide the management of obesity in primary care. Obesity Research and Clinical Practice. 2022;16(5):353–63.
- Stubbs B, Koyanagi A, Hallgren M, Firth J, Richards J, Schuch F, et al. Physical activity and anxiety: A perspective from the World Health Survey. Journal of Affective Disorders. 2017;208:545–52.
- Bull ER, McCleary N, Li X, Dombrowski SU, Dusseldorp E, Johnston M. Interventions to Promote Healthy Eating, Physical Activity and Smoking in Low-Income Groups: a Systematic Review with Meta-Analysis of Behavior Change Techniques and Delivery/Context. International Journal of Behavioral Medicine. 2018;25(6):605–16.
- Prats-Arimon M, Puig-Llobet M, Barceló-Peiró O, Ribot-Domènech I, Vilalta-Sererols C, Fontecha-Valero B, et al. An Interdisciplinary Intervention Based on Prescription of Physical Activity, Diet, and Positive Mental Health to Promote Healthy Lifestyle in Patients with Obesity: A Randomized Control Trial. Nutrients. 2024;16(16):2776.
- Hailu H, Skouteris H, Incollingo Rodriguez AC, Galvin E, Hill B. Drivers and facilitators of weight stigma among preconception, pregnant, and postpartum women: A systematic review. Obesity reviews : an official journal of the International Association for the Study of Obesity. 2024;25(5):e13710.
- Majstorovic M, Chur-Hansen A, Andrews JM, Burke A. Factors associated with progression or non-progression to bariatric surgery in adults: A systematic review. Obesity reviews : an official journal of the International Association for the Study of Obesity. 2024;25(4):e13698.
- Papadopoulos S, Brennan L. Correlates of weight stigma in adults with overweight and obesity: A systematic literature review. Obesity (Silver Spring, Md). 2015;23(9):1743–60.
- National Association of People with HIV Australia. NAPWHA Stigma & Resilience Framework. National Association of People with HIV Australia,; 2019.
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